Paul Kneeland: The Freshness, the Colors Just Spoke to Me

May 27, 2025 | 1 min to read

Submit release Save for later

In this article:

Paul Kneeland, the new Vice President of Sales at Elevated Foods, has a long-standing passion for the produce industry, sparked by the vibrant colors and freshness he experienced in supermarkets. He cherishes the relationships he's built throughout his career, which includes roles at notable companies like Roche Bros. Supermarkets and Gelson’s Markets. For Kneeland, the people in the industry are the definitive highlight, solidifying his ongoing commitment and love for this business.

Vice President of Sales
Elevated Foods
Long Beach, CA

(Editor’s note: Paul Kneeland has a rich resume within the produce industry, from Roche Bros. Supermarkets, Kings Super Markets, Ahold-Delhaize USA, and, most recently, as senior vice president of sales for Gelson’s Markets. In January, he joined Elevated Foods. He spoke about his passion story during the New York Produce Show in December.)

I fell in love with the produce business many years ago. When I walked into a supermarket, I saw all the colors, I saw all the freshness, the fruits and vegetables. They just spoke to me, and they said to me, ‘you’ve got to be in this business.’ And that was many years ago.

I’m still in the business, still love the business, and it’s been a great career for me. I’ve met so many people — all the relationships that I’ve had in this business have been great.

The people are the absolute best part of the industry.