Sunkist Celebrates Lunar New Year 2025 with Year of the Snake Packaging

Sunkist Growers Inc., Valencia, CA, unveils its newest packaging design to commemorate the Lunar New Year holiday, which begins Jan. 29, marking the Year of the Snake. The specially designed 10-pound cartons hold navel or Cara Cara oranges, while the matching display bins can hold a variety of in-season citrus, including pummelos.

Sunkist’s custom-designed cartons and display bins feature authentic Chinese-inspired illustrations. The packaging highlights the celebratory colors of red and gold, representing luck and wealth in Chinese culture.