As part of our mission to help the industry increase fresh produce consumption, Produce Business wants to honor trailblazing organizations, companies, and people who brilliantly market and sell fresh produce to increase overall produce consumption globally.

Please use the following questions to guide your nomination for why this global marketing Initiative should be considered:

  • What makes this initiative unique?
  • How does the initiative promote more fresh produce consumption?
  • What exclusive messaging is used to promote more fresh produce consumption?
  • How geographically broad is the messaging?
  • How universal is the initiative?
  • What is the goal of the initiative?
  • What are the results of the initiative?

To nominate an initiative, please fill out this form by Sept. 16, 2025.




  • Names and dates of promotion (must have taken place between June 14, 2024 and June 28, 2025).

  • (Such as sales or traffic increases, media attention). What made this program a success?