Dried Fruits & Nuts
Rethinking Raisins: Strategies for Boosting Produce Sales
Raisins have long been a staple in households across America — a classic snack and baking ingredient that evokes tradition, nostalgia and simple goodness. Yet, in the highly competitive retail landscape, raisins can get overshadowed by trendier dried fruits or newer snack offerings. But savvy merchandising and strategic positioning in the produce department can breathe new life into raisin sales. With their naturally sweet profile, affordability and versatility, raisins are uniquely positioned to meet the needs of value-conscious, health-driven, and convenience-seeking consumers.... Read more
June 16, 2025 | 7 min to read