Use ‘Four P’s’ To Sell More Pears
Originally printed in the September 2019 issue of Produce Business. Smart pricing, promotions, the right products and placement can lift category. Americans love pears in… Read More
pears
Promotions, Placement Help Sell More Pears
Originally printed in the September 2018 issue of Produce Business. Bartletts still the ‘king of the category,’ but variety abounds. With consumers moving toward berries… Read More
Merchandising the Right Pears at the Right Time
The challenges involved in year-round marketing are many — but so are the opportunities. Americans have always loved pears, but putting together an effective, comprehensive… Read More
USA Pears
How Do You Anjou? Instagram Contest Objectives: To drive demand for the last pears of the season (Anjou pears), and to increase USA Pears Instagram… Read More
Giving The Royal Treatment To Pears
Clearing two highly coveted features, apple sales for the state’s crop thrive from rich breeding grounds and geographical advantage. Steve Lutz, vice president of marketing… Read More
Heat up Sales With Savvy Fall Merchandising
Play up seasonality and the start of the holidays. Seasonality comes to life especially in the fall when produce departments across the nation undergo major… Read More