Features
The 7 P’s of Guacamole Merchandising
Soaring avocado consumption is driving demand for prepared guacamole, and the produce department is a perfect fit for merchandising this fresh item. Jay Alley, co-owner/vice president of sales at Fresh Innovations/¡Yo Quiero! Brands in Rhome, TX, says the avocado boom has contributed to the creation and sales of the prepared guacamole category. “Consumers purchase prepared guacamole because they don’t have to wait for avocados to ripen or spend time in the kitchen cutting, mashing and mixing.”... Read more
June 16, 2025 | 8 min to read