MASTERING MERCHANDISING
By Jim Prevor, originally printed in the March 2019 issue of Produce Business Merchandising is the primary selling tool for the produce industry, and it… Read More
Fruits of Thought
Marketing Push Needed
By Jim Prevor, originally printed in October 2012 The question of how produce ought to be promoted continues to vex the industry. Previous efforts to… Read More
Let College Students Go To School
Originally printed in the May 2020 issue of Produce Business. Jim PrevorPresident & Editor-in-Chief The Centers for Disease Control and Prevention (CDC) have provided five… Read More
Though Lucky, We Are Still Vulnerable
Originally printed in the April 2020 issue of Produce Business. The coronavirus situation is a novel and problematic one, partly because we don’t know many… Read More
Coronavirus And Produce: “It Was The Best Of Times, It Was The Worst Of Times”
Originally printed in the March 2020 issue of Produce Business. So, what a produce industry it is in 2020. Retailers, and those who sell to… Read More
Mastering Merchandising
Originally printed in the March 2019 issue of Produce Business. Merchandising is the primary selling tool for the produce industry, and it has to change… Read More
A Closer Look At Produce Pricing
Originally printed in the February 2019 issue of Produce Business. Perhaps the single most common complaint we receive here at Produce Business is shippers complaining… Read More
Cheers To Rick Antle
Originally printed in the May 2018 issue of Produce Business. Rick Antle was the last industry member to see my father alive. He knew my… Read More
Banana Prices, Contracting And Retail-CEO Shortsightedness
Originally printed in the April 2018 issue of Produce Business. The Wall Street Journal recently ran a piece on banana pricing in the US: Wholesale… Read More
Will Whole Foods Bend In New Retail Environment?
Originally printed in the March 2018 issue of Produce Business. Like most department stores, Kohl’s finds its stores too large. So, it is looking to… Read More