Deep Dive into Produce Purchasing Patterns
By Jordin DeSenzo and Carly Fink Produce brands face two distinct customers — meticulous planners, and those who succumb to the allure of impulse shopping…. Read More
Carly Fink
Shoppers Looking For Budget-Friendly Produce
By Carly Fink, Provoke Insights Originally printed in the November 2022 issue of Produce Business.
Regional Discrepancies in the Fresh Produce Industry
Originally printed in the July 2022 issue of Produce Business. From coast to coast, the United States makes up approximately 3 million square miles. The… Read More
Grocery Brand Equity Study Reveals Fresh Produce Brand Drivers
Originally printed in the November 2021 issue of Produce Business. Read Jim Prevor’s Commentary below When it comes to produce, the shopping decision process is… Read More