Increasing Overall Consumption Should be the Goal
BY JIM PREVOR, ORIGINALLY PRINTED IN MARCH 2013 Analyzing consumer behavior via sales trends is wrought with complexity. For example, back in 1989, when 60… Read More
Best of Fruits of Thought
Independent Retailers Step in Where Some Chains Falter
ORIGINALLY PRINTED IN FEBRUARY 2012 In urban areas across the country, independent retailers are booming, often filling spaces vacated by conventional chain stores. Many of… Read More
Begging for More
BY JIM PREVOR, ORIGINALLY PRINTED IN MAY 2000 My phone has been ringing recently. It seems that a large supermarket chain recently sent letters to… Read More
Developing Demand
BY JIM PREVOR, ORIGINALLY PRINTED IN JULY 1989 There is something peculiar about branded produce and consumer advertising. It seems that, despite all the advertising… Read More
Helmet Laws, the Dirty Dozen, FSMA and the Disincentives to Sell Produce
BY JIM PREVOR, ORIGINALLY PRINTED IN NOVEMBER 2015 Public policy decisions must depend on more than idiosyncrasy. They must depend on a good understanding of… Read More