SINCLAIR: GROWTH FOR COMPOSTABLE FRUIT LABELS
June 11, 2025 | 2 min to read
Sinclair, the US produce label specialist, has announced its recently-launched T55 certified compostable fruit label has been shortlisted for major sustainability award; signaling the increasing adoption of sustainable labeling across the globe. Sinclair – T55 is now used by more than 300 companies in over 13 markets, Sinclair’s Senior Marketing Manager, Duncan Jones, explains why the time is right for compostable fruit labels.
How has the T55 compostable fruit label been received?
Duncan Jones (DJ): The reaction has been positive and adoption of T55 has been strong. We are also proud to announce the Sinclair T55 has been short-listed for a ‘Sustainability Initiative of the Year’ at The Grocer Gold Awards 2025.
The appetite to adopt is there but we are seeing discussions focus on aligning with longer-term planning depending on market requirements – usually new packaging requirements targeting a reduction in single-use-plastics.
What Sinclair innovations are making life easier for your clients?
DJ: We continue to innovate with our compostable label development. We are meeting customer and retailer targets for 19+ fruit and vegetable types, but, as with conventional labels, there is always room for improvement.
For instance, we just completed a successful trial in Australia, working with a customer to trial T55 through irradiation and fumigation. This was essential for in-market food-safety requirements. I am delighted to say it was another label application performance trial that T55 successfully completed.
What are the most important trends in produce labeling?
DJ: The requirement for fruit labeling remains the same in many markets and we are seeing growth in many. The key trend is legislation which is at varying stages globally. An ideal world would have all markets adopting a harmonious approach for mandating industrial or home compostable fruit labels. While each market approach is different, some brands, like Zespri Group, are making the environmental choice to changing to compostable labels now.
How important are factors like sustainability and traceability?
DJ: Very. One of the benefits of fruit labels is they provide traceability with a minimal packaging approach. Our systems operate at high speeds to provide operational efficiencies for our customers. This can now happen with compostable labels, which is important for sustainability and the future of fruit labeling.
