Wish Farms

Plant City, FL-based Wish Farms has promoted James Peterson to chief executive officer, and Gary Wishnatzki will transition to chairman of the board.

Peterson joined Wish Farms in 2011. After serving as vice president of sales and marketing, he was named chief operating officer in 2024, overseeing daily operations, implementing a Strategic Initiatives Program, and playing a key role in guiding the company through challenges while driving its continued growth.

Wishnatzki will remain actively involved as chairman of the board, focusing on governance, and key external relationships, including the company’s investments in proprietary genetics. He will also continue to serve as an adviser to the executive team.