Viva Fresh Celebrates Sold-Out Show and Record Attendance

The 2025 Viva Fresh Expo commemorated its 10th anniversary this year in Houston, TX. With a sold-out show floor, attendee registration of 2,760 participants — including 438 buyers — the 2025 event is a testament to a decade of progress and purpose.

The show opened with speaker José Hernández, the former migrant farm worker who became a NASA astronaut. Educational sessions throughout the show delivered insights and sparked conversation, with a standout session on tariffs drawing overflow attendance.