Rave Backed by Freshness and Influencer Buzz

Retailers looking to kickstart the apple category this fall can look no further than Rave. Grown by Stemilt in Washington state, by YES! Apples in New York, and by Applewood Fresh in Michigan, Rave apples are among the first apples of the season.

Rave is a natural blend of Honeycrisp and the MonArk apple, a variety from Arkansas. The MonArk matures early with a bright, fuchsia red color, making it ready for harvest in August, a few weeks before other apples. Rave’s season is brief, running through October, fitting perfectly for back-to-school and fall apple promotions. Stemilt, Wenatchee, WA, is teaming up with handpicked influencers to generate excitement about the apple’s flavor qualities.

Rave apples will be available in bulk and bags, with 2-pound pouch bags and poly options. Stemilt also has a paper-based package that sells Rave in a four-count scannable unit.