Orchard View Cherries to Deliver Standout Season With 30% Larger Crop
As cherry lovers anticipate the arrival of summer, Orchard View Cherries, The Dalles, OR, is preparing to kick off what promises to be a strong season, June 12. With more than a century of expertise growing cherries on the banks of Oregon’s Columbia River, Orchard View is forecasting excellent quality, consistent large sizing and mature sugars, and a 30% increase in volume over last year.
With promotable volumes beginning the last week of June, ample supply will be ready for July Fourth celebrations and continue through the season. The team expects a smooth transition from California to Northwest fruit, ensuring uninterrupted availability for retailers and consumers during the peak summer season.
Oppy’s Senior Vice President of Categories and Chief Marketing Officer James Milne shares that this is one of the most extended harvest periods seen in recent years. “With particularly rich volcanic soil, ample sunshine and a moderate climate that’s only graced in The Dalles, Orchard View continues to deliver cherries that meet the highest specifications in appearance, taste and texture. With the wide spread of bloom between varieties and regions we’re seeing this season, we’ll have an extra five to seven days of fruit, which is exciting.”