Nonna Life and Del Fresco Pure Join Forces to Celebrate Tomato Season

Nonna Life, a lifestyle brand that celebrates Italian Canadian culture, and Del Fresco Pure, Toronto, Ontario, a family-owned and -operated company located in the heart of Canada’s greenhouse industry, joined forces on their second brand collaboration: Hot Nonna Summer.

This campaign follows their first collaboration: an Aperitivo style event hosted by Nonna Life during the CPMA Convention in Montreal last April.

Nonna Life and Del Fresco Pure are celebrating the recent success of their campaign, which has gained traction worldwide when its “Starter Pack” meme went viral. Launched on the first day of summer, the campaign featured limited edition “wheeled shopping carts” that were outfitted with custom patches, buttons and traditional “cornicello” filled with items featured in the starter pack, including Del Fresco Pure tomatoes, a dish towel, a wooden spoon, Pastina, ginger ale, strawberry hard candies, a visor, recipe cards and a summer playlist featuring top Italo-disco hits.

Thirty “granny carts” were hand delivered by the “Hot Nonna Summer Delivery Service,” an electric VW Bus, to influencers in the food and cultural spaces, reaching over a million combined followers and over 100k interactions.