Naturipe Farms Among First to Earn Pro-Forest Certification for Deforestation-Free Avocados

Naturipe Farms, Salinas, CA, earned Pro-Forest certification for its avocados, meeting a voluntary, third-party standard that verifies deforestation-free production practices in Mexico.

The Pro-Forest program was developed in response to growing retailer and consumer expectations around responsible sourcing and forest protection. It is increasingly requested by U.S. retailers, like Costco, as part of sustainability commitments.

Through its Baika Mexico operations, Naturipe Farms was an early adopter of the Pro-Forest program, becoming one of the first avocado packing houses in Mexico to earn the certification. The Pro-Forest system uses satellite mapping to monitor land and fire activity dating back to 2018, helping ensure avocados are sourced from land free of deforestation. The certification complements Naturipe’s broader sustainability efforts, including the introduction of compostable Price Look-Up (PLU) stickers.

With U.S. avocado volumes expected to remain strong through 2026, Naturipe continues to invest in practices that support both environmental responsibility and a reliable, high-quality supply for retailers.