Mushroom Council Hosts Industry Marketing Summit

The Mushroom Council, Lees Summit, MO, hosted more than 40 mushroom industry marketers and executives in San Antonio, TX, in February for the 2025 Mushroom Marketing Summit. Scheduled alongside the council’s board meeting, the summit provided an opportunity for industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.

Summit highlights included presentations on consumer trends, new consumer segmentation data, and retail merchandising insights, as well as retail tours of H-E-B and Central Market and a culinary presentation at Pullman Market by acclaimed local chefs from Mixtli, Fife & Farro, Mezquite and Isidore.