Matty Matheson Brings Big Flavor to Mushroom Council Campaign

Chef, entrepreneur, Emmy Award-winning executive producer and TV personality Matty Matheson will be the lead spokesperson for the Mushroom Council’s 2026 consumer campaign, “It’s Not Magic. It’s Mushrooms.”

Known for his boisterous style and practical approach to cooking, Matheson brings credibility with Gen Z and Millennial audiences that want food that’s easy to make, tastes great and delivers more in every bite.

The campaign serves up high-impact ads, recipes, and influencer storytelling to inspire more frequent mushroom cooking, from quick breakfasts and snacks to flavor-packed dinners that elevate everyday staples. Anchored by Matheson’s bold, approachable style, the effort meets younger consumers where they discover food today.