IPR Fresh, Nogales, AZ, took a step forward in its marketing and business development strategy with the addition of industry veteran Mark Munger as the company’s first vice president of marketing and business development.

Munger brings nearly 40 years of experience in the fresh produce sector. Most recently, he served as senior director of marketing at Ocean Mist Farms, where he played a key role in executing a significant brand refresh and launching an innovative new product line. His extensive career also includes senior roles at industry-leading organizations, including 4Earth Farms, Andrew Williamson Fresh Produce, Driscoll’s and the Produce Marketing Association.