Heritable, CIV and Mastronardi Partner to Develop Precision Breeding for Indoor Strawberries

Heritable Agriculture, Paul J. Mastronardi, and CIV (Consorzio Italiano Vivaisti) have partnered to develop an advanced strawberry improvement program for greenhouse and tabletop varieties.

This partnership represents a trifecta of expertise, marrying the genetics and germplasm knowledge of CIV, the AI-driven breeding models and machine learning expertise of Heritable Agriculture, and the production assets, distribution network, and leadership in indoor strawberry production of Paul J. Mastronardi.

The partnership will use Heritable’s AI-driven predictive breeding technology to: predict crop performance through simulations before strawberries are planted; optimize traits that are important in greenhouse environments; develop varieties that streamline growth and management practices for indoor growers; and reduce breeding timelines, bringing superior varieties to market faster.