Giumarra Elevates DulceVida Nectarine Program with Unique PLU Codes
In advance of the 2025 California stone fruit season, the Giumarra Companies, Los Angeles, CA, introduced unique PLU codes for its exclusive DulceVida branded nectarine program. The new PLU codes will allow retailers to simplify inventory management and differentiate premium DulceVida nectarines at checkout.
The DulceVida program includes three signature nectarine brands: DulceVida Twilight Edition white flesh nectarines, featuring new PLU code 3558; and DulceVida Sunrise Edition and DulceVida Midnight Edition yellow flesh nectarines, featuring new PLU code 3559.
The nectarines will be shipped in single-layer Euro cartons featuring DulceVida branding. In addition to a single-layer Euro carton, the nectarines are available in high-graphic 2-pound handled bags, providing a grab-and-go option. The branded bags carry UPC codes for precise checkout differentiation.
Giumarra offers retailers customized merchandising signage and graphic assets to support in-store and online promotions. The company expects to begin shipping DulceVida nectarines this June.
