Fyffes, an Irish fruit importer, received a 2025 Gold Star Award at the annual APMC Awards gala ceremony held in Dublin recently, in acknowledgment of its Ireland’s Fittest School initiative.

Developed in conjunction with TITAN Experience, a central feature of the program is a series of exercise routines — recorded by one of Ireland’s best-known Olympians, sprinter David Gillick, alongside Irish fitness trainer, Sharon Flanagan — which competing schools can adopt as part of their PE curriculum.

Following a 10-week program, the top four schools from each province compete head-to-head across four live regional qualifier events, with the top school progressing to the grand finale.