The Fresh Produce Association of the Americas, Nogales, AZ, announced that Pedro Francisco Batiz Guillen will receive the Pillar of the Industry Award at FPAA’s annual meeting in March.

Guillen is a distinguished veteran of the produce industry whose career has been defined by leadership, partnership and mentorship. He began his journey in produce at age 17 and went on to co-found RB Packing and later Divine Flavor, alongside Alán Aguirre Sr. and Carlos Bon Sr.

Beyond his business achievements, Pedro has impacted countless individuals throughout his career. His friend and business partner, Carlos Bon Jr., shares, “I can write a book about Pedro Batiz. He stands for faith and resilience … Pedro has been able to face issues through his faith and resiliency. He can really bring out the best of everyone in a work group.”