Equifruit

Equifruit, Montreal, Quebec, announces that Owain Hoefle has joined the company as sales manager, Western North America. Based in British Columbia, Hoefle will be responsible for developing key retail relationships across Canada and the United States.

Hoefle brings experience in produce, floral and grocery to the role. During his 17 years at Pattison Food Group, he rose through the ranks from store-level operations to director of produce, floral and bulk, a role in which he developed deep expertise in category management and retail produce programs. He most recently served as key account manager at Rainbow Greenhouses.