Edible Brands Launches Fresh Fruit Subscription Delivery Service

Edible Brands, Atlanta, GA, the parent company of Edible (formerly Edible Arrangements), announced the launch of its latest endeavor: freshfruit.com. The new e-commerce brand boasts a subscription business model, giving consumers premium whole fruits hand-delivered directly to their doorstep.

Launching with four whole fruit boxes available to order online in regular and large sizes, freshfruit.com offers customers two subscription options and a one-time purchase alternative to cater to individual needs.

Customers can choose from: weekly deliveries (every seven days); monthly deliveries (every 28 days); or a one-time purchase.

Each box is packed with a curated selection of whole fruits like bananas, oranges, pineapples, cantaloupe, strawberries, grapes and blueberries — with seasonal fruit options launching soon. For those seeking an extra nutritional boost, select boxes will also include kale.