Divine Flavor Highlights the Potential of ARRA Honey Pop

As the Mexican table grape season begins to ramp up, early Sonoran harvests are already making their way to market. For grower-importer Divine Flavor and its parent company Grupo Alta, Nogales, AZ, the 2026 season marks a milestone in early-season innovation with the first harvests of ARRA Honey Pop.

ARRA Honey Pop was developed to overcome a long-standing industry challenge: achieving full flavor, texture, and appearance in grapes harvested at the very start of the season.

Beyond eating quality, the variety offers strong advantages in the field. With high fertility, uniform ripening, and minimal intervention required, ARRA Honey Pop delivers consistent fruit quality from vine to market.

Unlike many early varieties that require multiple harvest passes, ARRA Honey Pop can often be picked in a single pass, ensuring uniform maturity and quality. This consistency translates directly to the consumer experience — delivering reliable sweetness, texture, and visual appeal in every box.