California Giant Forecasts Strong Strawberry Volumes

California Giant Berry Farms, Watsonville, CA, forecasts strong volumes of organic and conventionally grown strawberries. Included in this influx is California Giant’s “Fresh From Florida” labeled product.

California Giant’s Florida-based growers are on track to deliver peak volumes, spanning from mid-February to mid-March. This crop marks the second year of California Giant’s new “Fresh From Florida” label — an addition to the classic California Giant insignia that promotes Florida agricultural products through consumer marketing campaigns, partnerships with domestic and international retailers, and an established presence at prominent industry trade shows.

Bolstering California Giant’s strawberry production is Santa Maria’s conventional and organic crop.
Strawberries from Mexico are currently in peak production, which is forecasted to span February and into March.