Avocados From Colombia Brand Debuts in the U.S. Market

The Colombia Avocado Board (CAB), Orlando, FL, has launched the “Avocados From Colombia” brand in the United States. The debut comes at a pivotal time for the industry, as shipments of Colombian avocados to the U.S. have reached their highest volume to date, with 85 million pounds in the first half of 2025, more than doubling the previous midyear record of 41 million pounds set in 2024.

The new branding provides a consistent identity that reflects Colombia’s unique growing regions. The launch includes a refreshed website, updated trade show materials, new educational and promotional resources, and a strong digital presence. Imagery of rain, sun, mountains and trees highlight the natural elements that support Colombia’s avocado-growing ecosystem and help tell the story behind the fruit.