Masters of Merchandising: ZESPRI™

Sponsored Content

KIWIFRUIT

INCREASE SALES WITH IN-STORE DISPLAYS

KEEP UP WITH THE LATEST TRENDS!

Zespri™ continues to be the #1 selling kiwi brand!

• Zespri™ SunGold™ is the driver accounting for 61%of total kiwifruit category growth vs. a year ago

• Kiwi ranks as the #3 fastest-growing segment and is outpacing total fruit by 11 points

DRIVE INCREMENTAL DEPARTMENT SALES WITH IMPACTFUL DISPLAYS

Zespri’s shipper display features new creative to tie into their Go Sweet. Be Bold consumer campaign. The extensive digital campaign includes social, email, online video, display advertising, Ibotta, sampling and event activations all designed to drive consumers to your stores.

1) Build large, eye-catching displays. Retailer X featured Zespri™ SunGold™ Kiwifruit for a month which included a 4-week TPR + 3 display bins at front of store. This averaged a 200% $ sales lift over the month.

2) Multiple display locations increase sales. Try merchandising kiwi in and out of the produce section and see sales soar! Stacking cases by the check-out lanes catches unexpected shoppers on their way out!

3) Position kiwifruit near fruit with similar flavor profiles. According to a recent independent study, merchandising next to berries or grapes increases kiwifruit sales by 80%!

Bonus! Kiwi is a basket builder in the fruit department. When Kiwi is in the basket with other fruit items, the basket size increases +$33 on average.

CUSTOM-DESIGNED PACKAGING IS STACKABLE AND EASIER TO MERCHANDISE ON DISPLAY SHIPPER

Unique 1-pound packaging is made from 50% recycled materials and is fully recyclable. The graphic sleeve features Zespri’s bold visual identity that captures the burst of flavor consumers get when they bite into Zespri™ SunGold™ Kiwifruit.

ZESPRI™ SUNGOLD™ HIGHLIGHTS

• Texture: Smooth, brown skin with a juicy, golden-yellow flesh

• Taste: Refreshingly sweet flavor

• Nutrition: Zespri™ SunGold™ Kiwifruit is one of the most nutrient-dense fruits providing 100% of your daily vitamin C needs in just one fruit!

• Usage: Just simply CUT, SCOOP and ENJOY!

Grow your department sales with Zespri’s SunGold™ Kiwifruit

LET’S WORK TOGETHER! CALL US 1-833-615-2770
zespri.com [email protected]

ZESPRI™
567 San Nicolas Dr., Suite 400 Newport Beach, CA 92660
949-706-2284
Zespri.com [email protected]

USDA Organic available too!
Sources: IRI Total US MULO- Season to Date Weeks Ending 1/23/2021 Numerator – Last 52 Weeks Ending 12/31/2021

Read the entire Masters of Merchandising supplement.