Masters of Merchandising: PERUVIAN ASPARAGUS IMPORTERS ASSOCIATION
April 6, 2022 | 2 min to read
Retailers can boost asparagus sales year-round by prominently displaying fresh, high-quality product, especially from Peru. Eye-catching displays at the front of the produce section and regular checking of freshness are essential. Educating customers on easy preparation and promoting the health benefits of asparagus can further enhance sales. Offering various options, including different colors and convenient packaging, will attract health-conscious shoppers, ensuring they recognize asparagus as a delicious, nutritious choice.
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ENJOY GREATER ASPARAGUS SALES BY ACTIVELY PROMOTING THROUGHOUT THE YEAR!
Asparagus from Peru, a principal supplier, allows retailers to complement other seasonal sources and offer quality product year-round.
MAKE IT VISIBLE & PROMINENT
Many successful retailers display asparagus at the front of the produce department and utilize island displays and corner caps. Build big attractive displays to catch the shopper’s eye.
KEEP IT FRESH & CHECK IT REGULARLY
Ensure your display is well maintained with only the freshest, highest quality product. Asparagus should be bright- looking with closed, firm tips. The butt-end should be cleanly cut and sufficiently hydrated. Monitor the condition of water in display trays and change frequently. In the backroom, keep asparagus cold (34-36 degrees F) and moist (damp room) prior to display. Fresh asparagus is not ethylene-sensitive but is susceptible to absorbing very strong odors.
EDUCATE ON PREPARATION & USE
Asparagus is easily prepared and delicious, so make sure your customers know! Give shoppers ideas on usage with signage, highlighting how easy and quick it is to prepare. Cross-promote with other easily used items including meat or seafood, salad, oils, dressings, and deli.
PROMOTE HEALTH & OFFER CHOICES
Touting health benefits is surefire way to gain sales. Asparagus contains a host of health benefits including: low in calories; naturally fat-and cholesterol-free; good source of potassium, vitamin A, & vitamin C; rich in rutin and folacin.
Use multiple colors for attractive display alternatives. Fresh asparagus is readily available in green, white and purple (all available from Peru). Display value-added, bagged or tray-packed fresh asparagus to appeal to convenience customers.
PERUVIAN ASPARGUS IMPORTERS ASSOCIATION
Contact: Priscilla Lleras-Bush
817-793-3133
[email protected] peruvianasparagusimportersassociation.com
Read the entire Masters of Merchandising supplement.
14 of 18 article in Produce Business April 2022
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