GLOBAL MARKETING INITIATIVES AWARD 2024

January 6, 2024 | 2 min to read

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In this article:

To enhance global fresh produce consumption, Produce Business is seeking nominations for outstanding organizations and individuals who excel in marketing and selling fresh produce. The article outlines key criteria for nomination, including the uniqueness of the initiative, its effectiveness in promoting fresh produce consumption, the messaging used, and its geographical and universal reach. Nominations are due by Sept. 16, 2024, as part of this vital global marketing initiative.

As part of our mission to help the industry increase fresh produce consumption, Produce Business wants to honor trailblazing organizations, companies, and people who brilliantly market and sell fresh produce to increase overall produce consumption globally.

Please use the following questions to guide your nomination for why this global marketing Initiative should be considered:

What makes this initiative unique?

How does the initiative promote more fresh produce consumption?

What exclusive messaging is used to promote more fresh produce consumption?

How geographically broad is the messaging?

How universal is the initiative?

What is the goal of the initiative?

What are the results of the initiative?

To nominate an initiative, please fill out this form by Sept. 16, 2024.

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1. Where is this year’s Viva Fresh event?*

2. In what year was Ocean Mist established?*

3. What is the slogan for S. Katzman Produce?*

4. Sunkist’s Cara Cara Oranges are recognized for what color characteristic?*

5. North Shore’s Counter Culture Kitchen Herb Garden is composed of which three “Original Trio” herbs?*

6. Which company is featured in the opening photo of the Florida Spring Produce Procurement article?*

This issue was :*

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Addressed to someone else

Name*

First Last

Position*

Company*

Address*

Street Address City State / Province / Region ZIP / Postal Code Country

Phone*

Email*

Ship my prize to address above?*

Yes

No, I’ll provide shipping address

Prize Shipping Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

This field is for validation purposes and should be left unchanged.

26 of 32 article in Produce Business January 2024

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