The Fruits of Thought

A column offering insightful analyses and commentary on current trends, challenges, and opportunities within the produce industry, authored by the late industry expert Jim Prevor.

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Capitalism vs. Culture: We Aren't Really Talking About Tomatoes

August 27, 2019 | 4 min to read

The Fruits of Thought

Time For Industry Leaders To Engage In Debate On Immigration And Labor

July 17, 2019 | 4 min to read

The Fruits of Thought

Tariffs May Impede Growth, But Politics Often Trump Logic

June 20, 2019 | 4 min to read

The Fruits of Thought

Waste Food, Not Money

May 23, 2019 | 4 min to read

The Fruits of Thought

Mastering Merchandising

March 1, 2019 | 3 min to read

The Fruits of Thought

A Closer Look At Produce Pricing

February 1, 2019 | 4 min to read

The Fruits of Thought

Brexit Cowardice

January 2, 2019 | 4 min to read

The Fruits of Thought

CDC’s Misguided Focus To Issue Food Safety Alerts

December 2, 2018 | 4 min to read

The Fruits of Thought

Managing What Is Important

November 2, 2018 | 4 min to read