Blueberries GO BIG in Uber Eats Campaign
February 9, 2026 | 1 min to read
Blueberries are the stars of an Uber Eats social media campaign leading up to the Big Game!
In a whirlwind of conspiracy-theory logic during the ad, actors Matthew McConaughey and Parker Posey connect the dots: Former Detroit Lions legend Barry Sanders (in that iconic blue jersey) is actually a subtle psychological plant for … “Blue Barry” = Blueberry.
The video is part of Uber Eats’ massive ad campaign making the case that “football is selling food” and has been doing so for decades.
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