Remembering Diana Levine
Originally printed in the May 2022 issue of Produce Business. It was 1985, and as a very young man, I had the idea of starting… Read More
Articles by Jim Prevor
Price Is Outpacing Other Drivers In Produce Purchases
By Rick Stein Originally printed in the April 2022 issue of Produce Business. Consumers have traditionally made buying decisions based on the look and feel… Read More
Building Prosperous Industry Future May Conflict with Desire to Increase Consumption
Originally printed in the April 2022 issue of Produce Business. There have always been many pathways to success in produce. Indeed, one of the things… Read More
Consumers Put Sustainability First, With Retailers Lagging Behind
By Greg Petro, CEO, First Insight Are consumers and retailers on the same page when it comes to sustainable shopping? A recent report indicates that… Read More
The Redemption of Scrooge And its Lessons for Business Success
Originally printed in the March 2022 issue of Produce Business. The path to success in business is, to quote Churchill in a different context, “a… Read More
2022’s ‘What’s Trending in Nutrition’ Survey Sets Stage To Drive Produce Sales
Originally printed in the February 2022 issue of Produce Business. Read Jim Prevor’s Commentary Below By Hannah Kalet, RD, MBA, Account Supervisor, Pollock Communications Celebrating… Read More
George Washington, Winston Churchill And Volodymyr Zelensky In the Ukraine: A Hero Arises To Change The Course Of History
Originally posted February 28, 2022 on perishablepundit.com. As the Declaration of Independence was being prepared, George Washington issued General Orders on July 2, 1776 from… Read More
Placing Premium Pricing on Taste, Texture… And Discounted Pricing on Gene-Edited Produce
EDITOR’S NOTE: This article is an excerpt from a longer piece published on Jim Prevor’s PerishablePundit.com, based on a presentation given at The New York… Read More
Attention Must Be Paid: The Passing of Mel Schwartz
Originally printed in the January 2022 issue of Produce Business. In these pages, we’ve had the opportunity to showcase the great and powerful of the… Read More
Consumers Demand More From Produce Brands
Tell your authentic story and you will build brand love. Originally printed in the December 2021 issue of Produce Business. Read Jim Prevor’s Commentary Below