Joolies Date Sours Go Mainstream

Joolies Date Sours are heading into fall with its biggest retail expansion yet. The sour, chewy whole-fruit snack is rolling out across major retailers including Target, Costco, H-E-B, Meijer, Hy-Vee and ShopRite and other Wakefern banners. The expansion also includes specialty and independent retailers nationwide, including Erewhon, Laurel Supply and Lunds & Byerlys.

The expansion follows the launch of Date Sours at Sprouts Farmers Market earlier this year, where Joolies, Los Angeles, CA, introduced a new way to experience the date.

Made from organic dates and five ingredients, Joolies Date Sours deliver a soft, gummy-like chew with a sour flavor — with no added sugar, sugar alcohols or artificial ingredients. The line comes in four candy-inspired flavors: Watermelon, Cherry Cola, Peach and Blue Raspberry.