Berry Fresh Bringing Blueberry Genetics to the US and Canada

Berry Fresh is bringing blueberry genetics from Mountain Blue Orchards (MBO) to the U.S. and Canada through its farms in Peru and Mexico, beginning in fall 2027.

The agreement strengthens Berry Fresh’s blueberry offering, with plantings commencing in 2026 and fruit arriving to customers for the 2027 season.

“It’s undeniable that growth in the category is being driven by elevating the eating experience for consumers. More than ever, they are buying specialty varieties promising memorable flavor,” notes Jyoti Bhogal, managing director of Berry Fresh. “These new varietals will delight even more shoppers and increase loyalty and repeat purchase within the blueberry category.”