Melon 1 Launches Watermelon Season with Strong Early Harvests

Melon 1, Punta Gorda, FL, launched its 2026 domestic watermelon season with strong early harvests in Florida and an expanded growing program that will continue moving up the East Coast and into key Midwest regions throughout the summer.

This season, Melon 1 is growing a diverse mix of watermelon varieties, including seedless, seeded, yellow watermelons and specialty Black Jacks. Harvesting began in Florida in May and will continue through June, with Georgia harvests expected to begin in early June and run through the end of July.

Additional regional production will then follow along the East Coast throughout the summer season across South Carolina, North Carolina, Maryland, Delaware, Kentucky and Indiana, supporting consistent summer supply and ongoing distribution.

Melon 1 is continuing to expand its AI-supported consumer marketing initiatives in partnership with Blackmon Media Group for a second consecutive year. The strategy is designed to support retail partners by reaching highly relevant shoppers who have demonstrated interest in watermelon and related produce categories through advanced digital targeting and consumer engagement campaigns.