H Mart Expands Produce in Renovated Cherry Hill, NJ, Store

Asian specialties are designed to enhance the shopping experience.

When H Mart reopened its renovated Cherry Hill, NJ, store in late April, shoppers were introduced to an upgraded and expanded downstairs perishables department with an enhanced produce section.

Cherry Hill is an affluent community east of Philadelphia, PA. Although the U.S. Census Bureau identifies two-thirds of the population as white, 13% of the population is of Asian descent.

The renovated store gives H Mart the chance to “bring our passion for Asian food culture to the community,” says the company’s president, Brian Kwon. “We will continue to provide the same shopping experience our customers already love, with the same high-quality food and service. We look forward to welcoming everyone back and sharing our appreciation of Asian food culture with the Cherry Hill community.”

By design, says Hailey Pi, marketing associate, it expanded the Cherry Hill store with its houseware section and placed the customer service desk on the upper floor, so it could also provide more room for perishables and produce below.

H Mart closed the Cherry Hill location temporarily, June 29, 2025, to undertake work on the store, which proceeded to the spring store reopening. “The store previously had a downstairs section, but as part of the remodel, the upper level was expanded,” says Pi. “As a result, a new food hall was added upstairs, and the housewares section, along with the customer service center, were relocated to the upper level.”

With the renovation, the Cherry Hill store can stock a wider variety of Asian foods and lifestyle products, while still competing with other food retailers on products that are as familiar as strawberries.

“Downstairs, you’ll find produce, meat, seafood, and grocery items, and checkout is also available on that level,” says Pi. “In terms of perishable items, the store carefully monitors product quality and expiration dates to ensure freshness and safety for customers.”

However, unlike many split-level supermarkets with main perishables and grocery food sections downstairs, H Mart Cherry Hill opens on grocery, although a small number of perishables mix in, including on a refrigerated endcap.

Shoppers have to proceed into the grocery section and turn to the far side of the building to find a relatively airy produce section, even if on the lower level. One advantage the arrangement offers is that many refrigerated items are positioned at the end of a typical shopping trip and, so, stay cold.

At the produce section entrance, the store mounts displays of products familiar to any shopper, including mounds of bagged garlic and onions adjacent to mandarins, tropicals, including bananas, and loose oranges and kiwifruit.

The flip side of the fixture, behind the papaya side of the endcap display, is mixed Asian and tropical fruits, ranging from mangos to dragon fruit, with melons and pineapples mixed into the bottom of the display. As the sales floor continues, cases include fruit, with a strong apple endcap awaiting shoppers as they approach, and a mix of bagged and loose fruit, dominated by citrus in late spring.

As they move through the section, shoppers find more Asian produce, such as Chinese spinach and Shanghai choy tip, but it is mixed in with vegetables, with everything from greens to radishes to turnips.

The cold case includes a high proportion of fresh-cut vegetables, convenient clamshell salads, packaged fruits and vegetables, berries and prepared fruit. Signage there and elsewhere uses both Latin and Chinese characters.

The produce section ends with the clamshell salads, then packaged tomatoes, grapes and fresh-cut fruit in the cold case, and, on the floor, bagged and loose fruit, including pomegranate, and giftable boxed fruit.

inside the store

H Mart
1720 NJ-70, Cherry Hill, NJ 08003
856-489-4611
www.hmart.com

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From One Store to More Than 100: H Mart’s Rise

H Mart characterizes itself as the largest Asian supermarket chain in the U.S. and a pioneer of Asian food in America.

Launched in 1982 with a single store in Woodside, Queens, NY, H Mart has grown to encompass more than 100 stores across 18 different states, as well as five modern warehouse centers and processing facilities.

H Mart is also known for the food halls it has developed.