Wish Farms Highlights Berry Quality at Florida Strawberry Festival

Plant City, FL-based Wish Farms concluded its participation at the 96th Florida Strawberry Festival, using the 11-day event to reinforce the quality of the 2026 Florida strawberry crop and the importance of direct consumer engagement for the industry.

Festival organizers announced that 573,299 guests visited the Plant City fairgrounds this year.

Now in its 15th year of sponsoring the Florida Strawberry Festival soundstage, Wish Farms leveraged the platform to highlight its growers, workforce, and the people behind Florida strawberry production. Prior to each concert, the company aired a consumer appreciation video recognizing growers and staff.

Pink-A-Boo Pineberries were also sold and sampled throughout the event, introducing many consumers to the variety for the first time and highlighting ongoing innovation within the strawberry category.