FairFruit Shares US Market Vision

FairFruit is announcing a strategic plan to expand its position on the U.S. market as a reliable year-round supplier of safe, sustainable, and nutritious specialty vegetables from Guatemala and Peru.

For the last two decades, FairFruit has made inroads into the U.S., with a goal of exporting a broad product range, while building on the first-class reputation FairFruit has achieved in Europe — as an honest brand that consistently offers fairness, higher quality, and transparency that both buyers and consumers can trust.

Having successfully established an export business for stringless snow peas and sugar snap peas from Guatemala and Peru to the U.S., the company is fulfilling U.S. demand for a broader portfolio of fresh produce that includes: French beans, baby carrots, English peas and butternut squash. At the same time, FairFruit is preparing to launch new products, such as rainbow carrots and broccolini.