Driscoll’s

Driscoll’s, Watsonville, CA, appointed Jiunn Shih as its global chief marketing officer, effective Sept. 15. In this newly created role, Shih will build a global marketing structure and expand investment in brand programs across Driscoll’s markets. He will be based in Hong Kong, relocating from Singapore.

Born and raised across multiple continents, Shih brings a unique multicultural perspective, complemented by experience across Europe, Asia, and the Americas. He has more than 20 years of senior leadership experience in FMCG and agribusiness, with roles at Zespri, Unilever, Syngenta and L’Oréal. Most recently, as chief marketing, innovation and sustainability officer at Zespri, Shih spearheaded the company’s brand and growth strategy, launched a pioneering sustainability innovation fund, and drove new product innovations across global markets.