The Rewards of Gratitude

Feeling grateful and showing our gratitude can be our choice as we endeavor to change forever how we experience the challenges and blessings presented by our vibrant and vital produce industry

For 39 years, while engaging with produce industry members on several continents, I have been amazed and inspired by produce industry leaders — many of whom compete with the person sitting next to him or her — willing to share their proficiencies for the betterment of this industry. The neighbor-helping-neighbor approach gallantly has shined through during times of crises when industry members formed coalitions and councils to create lasting solutions. I continuously witness that same neighborly spirit shine through During typical weeks when the months change from planting season to harvest time. Not any of this routine ambiance would transpire without an assured measure of humility and unselfishness.

One of the remarkable things about the produce industry is that sizeable allotments of our products come from regions of “shared ground.” Whether discussing Vidalia Onions, Salinas Lettuce, Idaho Potatoes or Chilean Cherries, the products we sell have a distinctive terroir making them distinct from other growing regions. Those people who themselves are “planted” in these geographical regions benefit from the shared knowledge of their tending neighbors.

The New York Produce Show is rare among industry events. Like the terroir of our growing fields, the New York Region is the hub of an exceptional population center that is unlike any place in the world. With three terminal markets within a 300-mile radius, hundreds of produce distributors and importers serving restaurants and independent stores, thousands of individual retailers and co-ops catering to multiple demographics, and millions of multi-cultural consumers within a few hours’ drive, New York will always offer an environment of distinctive character seasoned for possibilities and prosperity.

Gratitude returns in large measure unto itself. There is not a man who, when he has benefited his neighbor, has not benefited himself.

– Seneca, Roman philosopher, statesman

Here at the New York Produce Show, during a time when too many elements in the world seem especially difficult, we are gathering with reverence and anticipation to share knowledge and experiences. There are numerous opportunities to give of oneself — to reveal ideas and solutions — whether we are on a hotel elevator or sharing a bench on one of our shuttle buses. During this three-day event, it is my hope anyone sitting or standing within arms’ length of another will introduce yourself and share your story.

This message comes from one who is immensely grateful for the leadership and members of the Eastern Produce Council, volunteer speakers, the university professors and students, culinary chefs and future Food Network stars, sponsors, exhibitors and especially the staff and temporary workers of Produce Business and Phoenix Media.

Feeling grateful and showing our gratitude can be our choice as we endeavor to change forever how we experience the challenges and blessings presented by our vibrant and vital produce industry.

“CULTIVATE the habit of being grateful for every good thing that comes to you, and to give thanks continuously.

And because all things have contributed to your advancement, you should include all things in your gratitude.”

– Ralph Waldo Emerson, American philosopher, poet

Ken Whitacre, CEO/Publisher/Editorial Director