PROMOTION Slice of Happy Project STRATEGY The primary goal of the National Watermelon Promotion Board (NWPB) is to increase awareness of and interest in the… Read More
Promotion Use the Whole Watermelon 2.0 Strategy Use the Whole Watermelon 2.0 campaign, June 1 through Aug. 31, 2022, aimed to educate consumers on the… Read More
Originally printed in the December 2022 issue of Produce Business. Mom-and-pop farms dominated the American landscape a century ago. Even with the whole family helping,… Read More
33rd Annual Marketing Excellence Awards
Originally printed in the October 2019 issue of Produce Business. Could ‘better for you foods’ be the key to reversing declining sales? Everybody likes pizza…. Read More
Experts offer tips to catch consumers’ attention beyond traditional favorites, themes. Summertime means fun in the sun, and lots of food. Barbecues, picnics, and outdoor… Read More
A dozen ways to help increase year-round sales. April marks the beginning of the domestic melon season, when produce departments start to transition to their… Read More
Originally printed in the December 2018 issue of Produce Business. How stores can gear up and offer healthier options for the Big Game. On Feb…. Read More
Originally printed in the May 2018 issue of Produce Business. From Memorial Day through Labor Day, opportunities abound to unload avocados, watermelon, cherries, berries and… Read More
Originally printed in the April 2018 issue of Produce Business. Flavor, visibility, creativity and variety lay the foundation for stable sales results. Although melons are… Read More
