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By Jim Prevor (Originally published in October 1999) I I’ve taken this subway line since I was a boy.Mom would take me to school.She said,… Read More
Jim Prevor
My Thousandth Man by Ken Whitacre
On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same… Read More
Working Together
How grateful we all must feel for being able to gather at this event – with moods of eagerness and confidence for a positive outcome…. Read More
Jim Prevor, Industry Icon and Maverick Thought-Leader, Passes Away
We are deeply saddened to report that Jim Prevor has suddenly passed away from heart failure after being stricken by a heart attack and stroke. On this earth for merely 61 years, Jim was a force of boundless energy and enthusiasm for the perishable food and fresh produce industry in which he was born and carried a rich family legacy. Jim is survived by his wife Debbie, sons William and Matthew, and loving extended family and friends.
Has Food Inflation Changed Consumers’ Produce-Buying Behavior?
Originally printed in the September 2022 issue of Produce Business. As consumers keep a tighter grip on their real and digital wallets, they are also… Read More
New Foundation For Increased Produce Consumption Fraught With Challenges
Originally printed in the September 2022 issue of Produce Business. The decision to merge the Produce for Better Health Foundation (PBH) with the International Fresh… Read More
Wait a Minute, Aren’t We the Plant-Based Diet?
By Anne-Marie Roerink Life has been a rollercoaster ride for more than two years. At the onset of the pandemic, consumers focused on comfort food,… Read More
Key to Moving Needle on Consumption
Originally printed in the August 2022 issue of Produce Business. The case of consumer consumption of produce poses a bit of a quandary. It reminds… Read More
Regional Discrepancies in the Fresh Produce Industry
Originally printed in the July 2022 issue of Produce Business. From coast to coast, the United States makes up approximately 3 million square miles. The… Read More
Restaurant Dining – Antidote To Heal A Less Civil Nation
Originally printed in the July 2022 issue of Produce Business. After the pandemic challenged foodservice operators and their suppliers to even survive, we finally began… Read More