EV PRODUCE INTERNATIONAL introduces new lime packaging for enhanced retail flexibility

EV PRODUCE INTERNATIONAL, a McAllen, TX-based importer specializing in Mexican grown limes and chayote, has announced the launch of new packaging solutions designed to optimize retail presentation and distribution across the United States and Canada. In addition to the existing 40 lb box, the company is now offering open tray-style boxes in 35 lb (for bagged or netted limes) and 38 lb (for bulk limes).

According to Erick Carranza, Vice President of EV Produce, the new packaging format addresses the specific needs of club store and retail clients seeking display-ready solutions. “This new presentation is
strategically introduced to provide greater flexibility and efficiency for our customers, enabling direct-to-shelf merchandising without the need for repacking,” stated Carranza.

Further expanding its product offering, EV Produce will launch a new citrus brand, “Chuby’s Limes,” later this year, featuring 10 lb and 40 lb box configurations.

“The introduction of ‘Chuby’s Limes’ will diversify our brand portfolio, allowing clients to select from a range of packaging and brand options,” Carranza explained. This new brand will complement EV
Produce’s established “Frutasi Limes,” “Paty Limes,” and “Rika’s Limes” brands.

“Chuby’s Limes” will also feature a new brand mascot, which will be incorporated into the packaging design and prominently displayed at upcoming industry events. “This brand expansion provides clients
with a wider selection of lime brands, each with distinct color schemes and design aesthetics,” Carranza added.

Addressing Market Challenges

EV Produce International, like many importers of Mexican produce, has navigated recent market fluctuations resulting from evolving U.S. policy considerations. “The recent period has presented logistical and market challenges, particularly concerning lime consumption on the West Coast,” Carranza acknowledged. “However, our commitment to market responsiveness and diversification remains paramount.”

In line with this strategy, EV Produce has expanded its product portfolio to include Mexican-grown Jalapeño, Serrano, and Habanero chiles, as well as tomatillos.

As a family-owned enterprise with integrated production and export operations, EV Produce International maintains production and packing facilities in Mexico, alongside import and distribution centers in McAllen, TX, and Los Angeles, CA. This vertically integrated structure ensures efficient product flow and quality control throughout the supply chain.