Earthbound Farm Plant-Based Trays Pioneer Sustainable Packaging

FIRST-OF-ITS-KIND SALAD PACKAGE PROTECTS GREENS INSIDE, WHILE USING 95% LESS PLASTIC.

Shoppers seeking sustainable convenience in fresh greens will easily find it with Earthbound Farm’s plant-based trays. The plant-based tray was originally launched in the U.S. in July 2024, after more than five years of testing and numerous iterations. “Consumer response has been overwhelmingly positive with strong sales performance,” says Jenny Panziera, director of product, organics and Earthbound Farm brand for Taylor Farms in Salinas, CA. “These trays are available in stores across the U.S. and Western Canada, with an expanded assortment available in June 2025.”

Earthbound Farm heard from customers expressing a desire for plastic alternatives. “In fact, it’s the number one request that we receive,” says Panziera. “According to Nielsen NIQ Research, U.S. consumers hold brands, retailers and themselves to be most responsible for sustainable progress. By making sustainability an integral part of the produce aisle, retailers can drive sales, shopper trust, and long-term loyalty while reducing environmental impact.”

The launch of the plant-based tray under-scores Earthbound Farm’s commitment to sustainability and innovation, while offering an eco-conscious solution aligning with growing demand. “Through independent research, we know that 92% of organic salad consumers surveyed are interested in purchasing a plant-based packaging solution,” says Panziera. “This combination of sustainability and practicality makes it easier than ever for consumers to make an eco-friendly choice without compromising on freshness or convenience.”

The tray is crafted from recycled plant fibers from FSC-certified sources with a food-grade coating and is designed to maintain the freshness of the greens, while significantly cutting down plastic usage. “The tray is H2R-certified recyclable and plastic free,” says Panziera. “The entire package utilizes 95 percent less plastic than the standard plastic clamshell. The added convenience of peel and reseal film technology ensures produce stays fresher for longer.”

As a result of Earthbound Farm’s recent sustainability initiatives, the brand has been voted the Best Organic Food Brand in 2024 by Green Matters, recognized on Inc.’s 2024 Best in Business list for Sustainability, awarded the 2024 Science and Technology Circle of Excellence Award by the International Fresh Produce Association, and honored with the 2024 Innovation Award from Produce Business.