California Avocado Commission Showcases Retailer Support at the Global Produce & Floral Show

September 8, 2025 | 2 min to read

Submit release Save for later

Connecting with retailers to strengthen sales and shopper engagement.

While California Avocados are a seasonal item, their impact on the produce department extends far beyond the peak season. At this year’s IFPA Global Produce & Floral Show, the California Avocado Commission (CAC) is highlighting the resources, insights, and partnerships that help retailers maximize retail sales performance year after year.

“California Avocados bring unique benefits to the produce department—flavor, quality, sustainability, and strong consumer appeal,” says Terry Splane, vice president of marketing at CAC in Irvine, CA. “We look forward to connecting with our retail partners at the show and sharing how the Commission supports their sales strategies not just during the California season, but in building long-term success.”

At the booth, visitors can learn more about CAC’s full suite of retail resources, including category insights, point-of-sale materials, and customizable digital assets. CAC also offers merchandising guidance, training tools, and a consumer-facing store locator to help retailers strengthen shopper connections.

Beyond sales-driving resources, CAC continues to spotlight the values that set California Avocados apart in today’s competitive produce department. Locally grown and sustainably farmed by experienced California growers, the fruit embodies the quality, freshness, and ethical sourcing today’s shoppers care about most.

“Our avocados are sustainably grown in California by local farmers, who take pride in their work,” says Splane. “With a heritage of grower expertise and dedication to quality from grove to shelf, California Avocados deliver dependable freshness and flavor that set them apart.”

As sustainability becomes increasingly important across the produce industry, California Avocados remain well-positioned to resonate with shoppers seeking products aligned with their values.

Retailers and industry partners are encouraged to connect with CAC at booth #2339 during the Global Produce & Floral Show to explore its suite of support tools and learn more about how California Avocados and the Commission’s tailored programs can drive lasting results at retail.