25th Annual Masters of Merchandising: EV PRODUCE

LIMES

LIMES BUILT FOR VOLUME, DESIGNED FOR EVERYDAY USE

A simple story about consistency, scale, and why limes never stop moving Every day, limes quietly find their way into grocery carts. Not because they carry the loudest signage or the deepest discounts, but because they are part of everyday cooking. Fish, avocados, drinks, tacos— limes always belong. In retail, that daily habit turns limes into a true volume category. At EV Produce, we don’t treat limes as a seasonal opportunity. We treat them for what they are: a constant. A product that must be available week after week, in the right format, with consistent quality, and ready to move.

WHY LIMES WORK AS A VOLUME CATEGORY

Limes don’t appear for a few months and disappear the rest of the year. They sell steadily. Shoppers may not plan to buy them, but they expect to find them. That expectation is precisely what makes limes so reliable for retail: consistent rotation, predictable demand, and a strong connection to other fresh categories.

When limes are available and well presented, they simply do their job—supporting the performance of the entire produce department.

WHERE LIMES PERFORM BEST IN-STORE

Limes don’t need to take center stage. They perform best when they’re easy to find and even easier to pick up. For this reason, most retailers place them within the citrus set, at hand level, and often near complementary items such as avocados.

When shoppers are already thinking about what they’re going to cook, limes naturally become part of the decision. There’s no need to push the sale.

HANDLING THAT PROTECTS QUALITY

Behind every lime that looks good on the sales floor is proper handling. EV Produce recommends storing limes at an optimal temperature of 45–48°F, maintaining that range from the back-room to the display. These operational details make a meaningful difference: better appearance, longer shelf life, and reduced shrink.

PACKAGING THAT ADAPTS TO HOW STORES OPERATE

• Not all stores sell the same way, and lime programs shouldn’t either. That’s why EV Produce offers multiple packaging formats designed to meet different operational needs.

• Bulk options, such as 40lb and 10lb cartons, work especially well in high-traffic stores and help streamline backroom operations.

• Packed formats, including 5lb and 2lb mesh bags, cater to convenience-driven shoppers and quick, grab-and-go purchases.

• A flexible packaging program allows retailers to adjust their assortment without changing suppliers, keeping programs efficient and easy to manage.

52-WEEK AVAILABILITY

Limes are not an occasional item. Having 52-week availability, as offered by EV Produce, enables retailers to manage limes as a permanent category rather than a promotional one. For buyers, this translates into stable planning, fewer disruptions, and a dependable partner throughout the year.

KEEP CONSISTENCY

Successful volume categories are not built on trends, but on consistency. With flexible packaging, clear handling guidelines, proven logistics, and year-round availability, EV Produce supports limes as a category retailers can rely on.y

Limes may move quietly—but week after week, they keep the entire department moving.

QUICK TIPS

• Limes sell best when the display looks full

• At room temperature, limes release more juice

• A touch of lime helps prevent cut fruit from oxidizing

• Consistency builds trust

• A reliable supplier simplifies the entire operation

EV PRODUCE INTERNATIONAL
(619) 883-3865
sales@evproduce.com
evproduce.com