2024 ANNUAL MASTERS OF MERCHANDISING: North Shore

THE ORIGINAL LIVING HERBS

THE LIVING DIFFERENCE

For over three decades, North Shore® has stood at the forefront of nurturing partnerships with retailers,
spearheading category growth, and pioneering innovations in the produce aisle. Grown in the USA, at the core of their offerings lie North Shore Living® Herbs + Greens, a pioneering collection of living plants in the produce wet rack, creatively first to market with roots intact. These are encased in packaged clamshells, meticulously designed to cradle the roots for optimum merchandising. This innovative approach ensures the herbs remain vibrant up to three times longer than their fresh-cut counterparts. Moreover, North Shore® potted living herbs distinguish themselves through lush foliage
and a compact display design, excelling in superior leaf count and minimal space requirement, thereby redefining standards in the category.

CERTIFIED ORGANIC CLAMSHELL HERBS

Introducing the freshest flavors to the produce section, North Shore® merchandising solutions excel with clarity and impact, infusing life into sixteen varieties of compactly packaged living herbs. They are strategically placed in refrigeration within the wet rack—except for Basil, which flourishes at a cozy 50° – 55°, positioned ideally for cross-promotion next to tomatoes.

POTTED HERBS

The brand’s versatile single or double waterfall racks, engineered for both convenience and maximizing sales per square foot, also greet shoppers at the entrance with a farmer’s market ambiance. The innovative self-watering 9-pack trays are designed to extend freshness, ensuring effortless watering for
every plant. These culinary bouquets are perfect for enhancing kitchen counters, providing consumers with a quick and easy way to access and enjoy this freshness.

POINT-OF-SALE SIGNAGE AND PLANNING

North Shore® maintains a promotional events calendar to ensure that retailers have the option to inspire consumers with beautiful end-dish imagery and straightforward recipes. This strategy empowers consumers to elevate their culinary adventures with the freshest herbs. Such merchandising approaches have been proven to stimulate impulse purchases, leading to an increase in transaction size per trip when North Shore® products are included in the basket. The brand connects with consumers seeking a farm-to-table staple to enjoy daily.

As they continue to navigate the paths of innovation and collaboration in the produce world, North Shore® remains committed to delivering not just products, but experiences that resonate with
values such as freshness, sustainability, and community. This reflects the brand’s dedication to offering more than just goods; it embodies their commitment to enriching consumer lives and fostering a sense
of connection.

A FRESH REASON TO GATHER NORTH SHORE GREENHOUSES, INC

North Shore® is thrilled to introduce a new product that truly embodies everything the brand stands for, Counter Culture™. These one-of-a-kind herbs, designed to be stored right on the kitchen countertop,
bring beauty, freshness, and flavor into every home. This instant kitchen herb garden elevates the everyday, inspiring everyone to cook and live a little differently. Perfectly designed to be giftable.
These are offered exclusively by special order from April through September.

NORTH SHORE GREENHOUSES, INC
Thermal, CA
760-397-0400
northshore.farm
[email protected]