USA Pears, Milwaukie, OR, has named Barbara Ruhs, MS, RDN, as director of nutrition affairs and communications, effective immediately.

Ruhs is a registered dietitian nutritionist and leader in retail health promotion. A successful nutrition communications consultant, she is the former nutrition marketing dietitian for Avocados From Mexico and launched a conference for retail dietitians. A trusted nutrition expert, she knows how to blend science and storytelling to build influence with dietitians, media and consumers.